His clients include entertainers, celebrities, entrepreneurs, experts, Chief Executives, professionals, healers, therapists, organisations and the public. He specialises in helping people find lasting fulfilment in all areas of their lives, careers and relationships – from within.
His career spans over 16 years in coaching, training, media, performance and organisational strategy. He often appears in media on life, work and relationship issues – including appearances on the BBC and ITV News and quotes in The Times and Guardian – and his own inspiring pilot TV show.
Rasheed is an inspiring and empowering public speaker and seminar leader – popular on the business, spiritual and personal development circuits. He is a qualified member of The Coaching Academy (for whom he has also served as an external trainer). He is also trained in Neuro-Linguistic Programming (NLP) and is former Co-Director of Samaritans (Central London). Rasheed is also an associate coach with world-wide coaching organisation CoachMatch.
He is author of an inspiring range of books, videos and downloads including The Gift of Inner Success, A Zest for Business, Become who you are and Soul Trader – putting the heart back into your business. He is the partner life &
business coach of the British Library’s Business & IP Centre where he runs workshops for established and aspiring sole traders and small business owners. Prior to his coaching career Rasheed was a successful communications manager and media trainer; a career which began at 18 working for Which? eventually becoming a Press Officer, Media Trainer and Media Spokesman.
After 10 years he moved on to a career as a singers-songwriter. On meeting countless performers who struggled with confidence, career progression and happiness he retrained as a coach to help people of all take charge of their lives.
Today his work spans coaching wealthy high achievers to empowering young people. His unique ‘become who you are‘ approach enables people of all backgrounds to achieve greater success, performance, confidence and happiness – from within. As such he is widely considered one of the UK’s leading specialists on achieving lasting inner fulfilment.
Mission: to help leaders, teachers, high achievers and people of all backgrounds achieve lasting fulfilment, co-operation, peace, understanding and ‘self-defined’ success:
Vision: To affect and achieve greater consciousness, compassion, co-operation, peace, understanding and ‘oneness’ in individuals, organisations, communities, society and globally.
I use traditional coaching skill and techniques but I also work at a deeper, direct level – from and to the heart – if you like. This gently moves you beyond simply seeing life through the ideas and fears of the mind. I’ve found it is the most effective method to help you truly be yourself in all you do.
The irony of happiness and success is that both spring from who you are within – not what you are without. Both emerge from who you are today – not what you may achieve tomorrow.
Too often we miss this magic we already possess. Today I help people of all backgrounds live enriched, fulfilled lives following their hearts. I call this my ‘become who you are approach’ as you stop being lost in the noise of trying to become something else and start flowing from who you are.
Rasheed is an excellent coach, who demonstrates in his personal activities creativity, perseverance and commitment to excellence which in themselves will be an inspiration to clients, but just as importantly combines these traits with sincerity, warmth and a real love of people which carries through into the many volunteer and charity initiatives he is involved in alongside his busy coaching and speaking schedule.
There are lots of coaches out there, but there are few with the passion and integrity of Rasheed. It's a pleasure to recommend his work. Rasheed is a truly inspiring coach and speaker. He has a genuine desire and ability to connect people and a warmth that inspires trust - he is passionate about people and this is evident in the way he works. Rasheed is the resident Precious Online business coach and has co-hosted the Precious Awards since their launch. I hope I have the pleasure of working with him for a long time to come.
Rasheed is a creative and inspiring speaker and coach. Whether it's an ideas workshop that needs careful direction or a group that needs practical advice on managing change, Rasheed brings a powerful combination of experience, openness and insight. He is highly professional in his approach and very personable in his manner, and always gets great results.
I recently attended Rasheed's workshop on becoming an entrepreneur. This three hour workshop is intensely packed with inspiring yet tangible and usable ideas; is serious yet entertaining; fast paced yet unrushed. It was worth every moment of my precious time.
Rasheed has been of huge benefit to my professional and personal life, and highly skilled at helping one to see clearly and objectively when swamped by responsibilities, deadlines and work-load! Most importantly, Rasheed's advice has actually lead to me secure new business. The western world is awash with supposed 'life/business coaches" Rasheed ogunlaru is is the real deal.
I have experienced Rasheed working with groups of business people on a number of occasions. He has the ability to motivate, inspire and most of all get people to look inside themselves to find their own drivers and motivators. He is a great coach to work with.
I have hired Rasheed as a business speaker on numerous occasions over the past 3 years and he is an absolute pleasure to work with. He is passionate about helping people reach their business and personal goals and also received excellent customer satisfaction feedback.
It's difficult to put into words just how productive I find all of my conversations and interactions with Rasheed. Not only is he very creative in the way he allows you to think through ideas and arrive at solutions. His common-sense approach is really refreshing.
Rasheed is a great coach - with an ability to bring perspective and grounding to the situation. He has helped me as a business owner to think about the business, but also to think about what I need personally and make sure I'm looking after myself in the process. He's focussed, friendly and a real calming influence. I would recommend Rasheed to any small business owner wanting to improve their performance.
Working with Rasheed has been such an inspiration. After just a few coaching sessions, I took action on things that had been in my head for years and my business has moved on in leaps and bounds. Rasheed enables you to get straight to the essence of what you're trying to achieve, to articulate your objectives and actually get on with it! He is personable and fun which makes it all seem so easy.....and probably the most generous connector I know. He's also an engaging speaker and I always look forward to his regular events at the British Library. From someone who took a long time to catch on to the benefits of business coaching, talk to Rasheed - he's brilliant!
Having never used a business coach before I was trepidatious about initially working with Rasheed. I have a strong idea of who I am and how I see my business running. I need not have been concerned. Working with Rasheed have enhanced not only the development of my business but also how I personally connect to it. Opening my eyes to areas of potential and growth whilst enhancing the core strengths of my organisation. Rasheed understands the essence of what is required to move you and your business forward - taking it to the next level. Rasheed has been invaluable to my business, as I believe he would be to a business of any size and industry. Rasheed's positivity, focus and unwavering dedication to helping you achieve the best in yourself and thus your business is inspiring. His advice and guidance is practical, results driven and focused. I have not hesitated to recommend Rasheed and his services to business associates and friends and will continue to do so.
I have worked with Rasheed on a number of events in London where he has delivered seminars on business planning. Not only is he a very knowledgeable speaker but he also always leaves the delegates feeling empowered and motivated to put into action the business strategy he sets out in his seminar. In addition to this Rasheed is a pleasure to work with.
Rasheed is one of the most authentic people I have had the pleasure of meeting on this planet. His passion to support people to become the best they can be and live from the heart is a true inspiration. He breaks things down very simply and uses life experience to guide others to look within their own lives. He has a natural ability to draw the best out of a person and make them feel it also. A true leader who walks the talk and leads by example.
Rasheed's energy, creativity, passion and interest in my business has been a revelation and consequently invaluable. His knowledge, experience and advice has been second to none and I'd highly recommend him to anyone wanting to take their career or business to the next level.
Rasheed has started coaching me and I can already see the impact that this is having on my personal and work life. I am a more authentic leader and have begun to re-find my voice. I always leave his coaching sessions feeling empowered, energised and with a renewed determination to fight on.
Rasheed has an amazing ability to bring such passion and excitement about what I do that he reinvigorates my own dreams and aspirations each time we have sat down to do a coaching session. However, he has channeled this energy into results producing coaching sessions and understands the direction I'm wanting to take my business. His belief of "putting the heart back into business" is something that resonates very well and is expertly backed up by his fantastic book Soul Trader.
My expectations of business coaching were shattered when I met him. I wondered what the hell he was going on about but after nearly a year he convinced me to follow my heart, not my head. Business is about passion, like everything else in life; Rash had the patience of a saint to help me understand that and whilst the motivations can be wide and varied, passion is central to all of it. Listen to him, open your mind and his methods will adapt to you, he's not a formula type of guy. If for no other reason than you feel crap, go and have a chat with Rash, you'll feel like a million bucks when you get back on the street.
Rasheed provided us with a Business Development Master Class and it was a fantastic experience. Rasheed was very knowledgeable and more importantly he delivered the workshop in an incredibly personable and approachable way. The event was fun and very entertaining but, at the same time, we learnt so much about the subject and about ourselves. The feedback from the team has only been positive and days after the event people were still talking about Rasheed and wanting to keep in touch with him.
I've really enjoyed working with Rasheed for a number of years now. I regularly recommend his book "Soul Trader" to aspiring entrepreneurs. In a simple and importantly heartfelt manner it covers the key areas to think about and actions to undertake to start and grow your own business.
I met Rasheed several years ago at one of his talks and what immediately struck me was how he was unlike any other coach I had met. he made a lasting impression on me and it was great to catch up with him a couple of years later. Now I know him better I would say that Rasheed is one of those wonderfully inspiring people who truly encourages people to follow their heart and passion. A great coach and a great guy to hang out with. Insightful, authentic, patient, generous, wise, humorous and always motivating. His book "Soul Trader" is a real gem for any business leaders and entrepreneurs out there.
Rasheed is more than a Lifestyle Coach. He is super professional, well qualified, and more than that, a true "people person", in the best sense. We met some years ago, and I recognised immediately that we were of a similar mind. That is to say he works from a place of passion, mindfulness, and understanding. Rasheed is such an inspirational figure, and is definitely one of the leading lights in the Coaching business. His natural empathy, and ability to empower others on their life journey with such grace and humility, as well as practicality, makes him an ideal choice when faced with life changing events. I have experienced his work, and he is most certainly one of a kind.
Went to Rasheed’s presentation on Networking and it was great, aimed at different levels and can benefit everyone who wants to be better at the art of networking.
I've known Rasheed for several years now and he has inspired me to grow and realize more of my potential - and he has given me practical and tactical advice on how to move forward. I've attended several of his talks and have always learned something useful, practical, uplifting and doable. I use his book Soul Trader as a guide in many of my decision-making processes and will continue to do so. If you are looking for a coach who will help you understand your goals and reach them from a heart-centered, whole person, integrated approach, I highly recommend Rasheed.
Rasheed helps people find balance. As a business coach, his holistic approach gets you to give yourself permission to stop and really think about your goals, values and how this meshes and aligns with the values of the business you want to run. Entrepreneurship is a very personal journey; Rasheed understands this and then helps you get to grips with the reality of putting together strategies to move your business forward and develop your team and customer base. He does all this in a compellingly supportive, positive and dynamic way.
I have known Rasheed for several years. Keeping things simple, he is just a top coach and person.
Of all the self development gurus and coaches I have experienced it has to be said the Rasheed undoubtedly has a unique style. He is a quiet storm in that his manner is measured and quietly confident, yet his impact cannot be questioned. He is the most refreshing coach I have worked with for a long time and one who genuinely cares more about his clients than their cash! – Outstanding!