Every year thousands of organisations - and the managers and staff in them - face change. In a couple of weeks I’ll be coaching a team where there’s been uncertainty and redundancy. I’ll be helping them look at their strengths, challenges, change and how embrace and hopefully shape the path ahead. And just yesterday I was with some former managers from City firms as they began to map out their next career steps.

Organisations in change is not a new story but an old one. Space, strategy, support, communication and transparency are among the keys to help change succeed - and to help those affected by change to grow. And ironically a powerful way to help organisations through change is to use the power of story. One colleague and friend of mine who does just that is Margaret Parkin author of Tales for Trainers and founder of Success Stories. I caught up with her for a brief chat last week as she stepped into London to run a masterclass. I asked her about why storytelling can be effective tool.

Rasheed Ogunlaru is a leading coach and motivational speaker. His clients include entrepreneurs, entertainers and organisations. He helps people find fulfilment in all areas of their lives, careers and relationships.