This morning I appeared BBC Breakfast News on the topic of Charisma. The item was on the Charisma masterclass event that my colleague Richard Reid of Pinnacle Proactive and I are running on April 4-5.

But who has it? Can you create it, can you fake it? Clearly the likes of Barack Obama, Richard Branson, Helen Mirren, Oprah Winfrey, Mohammed Ali and Jack Nicholson have it. But so do millions of ordinary people - you may know many yourself and you may well have it.

I started my career in the media, training people to appear on TV and I have also been a singer. In both cases the secret is to be yourself. The Charisma Event will help you find and project their own magic. The benefits will pour into all areas of your life and work.

Rasheed Ogunlaru is a life coach, motivational speaker and author of The Gift of Inner Success