PRESS RELEASE
For immediate release 21.1 2008
Contact Rasheed Ogunlaru: 020 7207 1082 / Mob: 07961 953599

Bite-sized guide shares ‘perfect recipe' for business success

As 2008 gets underway and thousands of us dream of being our own boss, a new bite-size book published today, 21.1.2007, shares the recipe for starting and succeeding in business and avoiding the most common pitfalls. It highlights that vision, belief, and action - and staying the right side of the law - are the key ingredients to success.

A Zest for Business brings together the wisdom of the Zestworks team - 5 leading independent business development specialists who include leading life and business coach, Rasheed Ogunlaru.

Co-author, Rasheed Ogunlaru, who coaches scores of entrepreneurs and small business owners and who is the partner business coach of the British Library Business and IP centre says:

“You need clarity, confidence, planning and action to succeed. We've written this book in a straightforward way to share the dos and don'ts, ins and outs, and ups and downs of running a business – as well as how to make sure you have a balanced life along the way, too (a point that many books miss out).”

“So you're getting advice in the key areas of strategy, marketing, law, finance, branding and self belief from experts who help small businesses grow everyday, and who also understand the reality of running a business themselves. So we've taken care to simplify, clarify, and spice up the dull bits like the law, admin, and accounting – all of which it pays to get right.”

Concise, considered, and easy to read, it's packed with insights, inspiration, information, and guidance on achieving a successful business in line and in balance with your life, values, and aspirations. A Zest for Business will help you gain:

• practical guidance on what you need to do and when
• down-to-earth advice on how to tackle problem areas
• examples of real-life success stories
• inspiration and ideas on how to make your business work for you.

The authors have also launched an online blog with free information, tips, news and advice from the team- to help you in succeed and enjoy business life at www.zestworks.co.uk

A Zest for Business (129 pages)­­­­­­­­­­ published by Zestworks : £6.99 (plus £2.75 p&p). Buy online at www.zestworks.co.uk or call 020 727 1129.

ENDS

Note to editors: Zest for Business is a Zestworks publication. Zestworks is a team of leading independent business development specialists. For information, visit www.zestworks.co.uk.