Falling in Love is the secret to survive and thrive says top life/ business coach.
Falling in love with your product, passions, purpose and people you serve and work with is the secret to surviving in the tough world business and challenging climate says one of the UK’s leading life/ business coaches today.
“Business is often seen as cruel, competitive and cut-throat – and it can be – but at heart it’s about creating products / services we need and building and brand customers love. Knowing this is secret to surviving the stresses and strains and winning customer loyalty” says Rasheed Ogunlaru author of ‘Soul Trader – Putting the Heart Back into Your Business’ who is the life/business coach partner to the British Library’s Business Centre and whose clients include entrepreneurs, Chief Executives, entertainers and organisations.
Whether you’re starting out or looking to take your business to the next level of success then tapping into your passion and purpose will help you stay energised, inspired and will help you win the hearts, minds and loyalty of customers, suppliers, your team and everyone you meet along the way.
“In a world where are be thousands of others who provide the same product and services with the same level of quality and skill – and where customers can change suppliers at the click of a button – it is your passion, heart and level of care that you put into your business that will stand you out from the crowd.” Says Ogunlaru.
Rasheed’s Top Tips
1) Clear vision: use your passion, talents and values to forge a meaningful mission / path
2) Customer care: smile, delight and involve them – care about them not just their cash
3) Your Network: tap into your network, become a connector, share advice and information
4) Build relationships: be visible / valuable in your field: ‘serve don’t sell’: business will come
5) Be helpful: use your website, social media and interactions to share valuable information
6) From competitors to comrades: how can you team-up, cross-refer or collaborate & grow?
7) Team spirit: Got staff, associates or a team? Give thanks, feedback, praise and rewards
8) Romantic break: It’s not all about work put in time for loved ones, time out and hobbies too
9) Love the one within: eat, sleep and rest well, take breaks or you / your business will suffer
10) Give back/ share the love: Contribte, play your part. Support causes your care about.
Rasheed Ogunlaru is one of the UK’s leading life / business coaches and motivational speakers. His clients include entertainers, entrepreneurs, politicians the public and organisations. He is author of Soul Trader – Putting the Heart Back into Your Business and runs the inspiring Soul Trader; your life, your business workshop at the British Library each month for new and established business owners.
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